1/31/2024 0 Comments Gardenscapes level 318 helpWithin the framework of the "Card Gameplay + Massive Advertising", Glaciers Game not only achieved revenue of ¥2.0B (around $289M) in 2022, soaring 303.87% YoY, but even managed to turn a loss into a profit, earning ¥129M (around $18.2M) in net profit.Įntering 2023, Glaciers Game continues to bet on 超能世界 and keeps investing in advertising. According to the financial report, it earned ¥477M (around $67M) last year, second only to X-hero. With same Idle+Card gameplay, and same "Doge Ads", 超能世界 is obviously another consolidation and deepening on X-hero model. Glaciers Game rapidly scaled up the replications, as represented by the 超能世界 commercially released in 2022. The success of X-hero has proven the viability of the "Non-Core Gameplay + Doge" advertising strategy. With weirdly hot "Doge Ads", Glaciers Game's X-hero has been revitalized after 2 years of release, and has not only reached the top of the app store in several countries/regions, but also contributed over 120 million in revenue, accounting for 46.21% of Glaciers Game's gaming revenue. Since 2022, Glaciers Game has been the "dark horse" in the industry. According to the April 2023 Global Mobile Game Advertising Review by AppGrowing, Glaciers Game's 超能世界(Super World) took the 1st in App Store ad ranking and 11th in Google Play, with a significant increase in advertising.
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